Things You Need to Know.
Are you interested in becoming a Twitter Influencer? As on other social media platforms, the key to gaining the desired influence on your audience is to optimize your Twitter presence.
With more than 145 million active daily users, Twitter should be a part of your Influencer Marketing strategy. It’s the fifth most popular social media network, and it’s a gold mine of customer insights and opportunities to build your brand, drive sales and win fans.
Once you’ve finished reading this guide, head on over to our ‘Register As An Influencer’ Page where you’ll find resources to register yourself as a Social Media Influencer - Click Here To Check It Out
What Is A Twitter Influencer?
A Twitter Influencer is a social media influencer who works mainly on Twitter to get other users of the platform to notice and talk about a particular subject. This could be a person, a new fashion, a product, or even a social cause.
To become a noted Influencer on the platform, you must have the power to make your followers pick and retweet your tweet. In addition, your post must be impactful enough to be further retweeted by their followers and their followers, too, until your tweet goes viral.
The first thing you should pay attention to to become a noted Influencer on Twitter is your follower count. A high number of Twitter followers will help you gain social proof and personal brand awareness. However, having 100 or 200 followers is not enough. Think bigger numbers.
According to the most standard terminologies in Influencer Marketing, social media influencers can be categorized into five main tiers based on the number of followers. Originally applied to Instagram influencers, these numbers are used as reference points for the entire influencer industry now. You can be:
Why Do Huge Follower Counts Matter?
Tweets are a powerful means of creating opinions and outlooks. However, Twitter’s audience outreach has a downside – your reach is limited to your followers only. When you tweet, your Twitter posts are only visible to those who are currently following you. When any of your followers share your tweet, it becomes visible to their followers as well.
Since creating public opinion is an important part of what a Twitter influencer does, businesses seek out Twitter influencers with a larger follower count to collaborate with. Of course, as with any social media influencer strategy, merely building up numbers is not enough. It would be best if you also aimed to build a high engagement ratio.
How To Become A Noted Twitter Influencer?
1. Aim To Increase The Number Of Active Followers On Your Account
Why should you primarily concentrate on building an active follower count? If your reach is limited only to your followers, having 10,000 Twitter followers will not matter if they remain inactive and do not actually see or interact with your post. It can, in fact negatively impact your Twitter presence. Having a large active follower count on the other hand improves your on-site engagement ratio tremendously.
It boosts up your visibility on the feed of your followers. This is likely to make your Tweet have more audience engagement and remain a trending tweet. In addition, a trending tweet is likely to make Twitter users take notice of your account and follow you, thus helping you grow your audience outreach further.
2. Create An Appealing Profile
Optimize your Twitter profile to trend, ensure that it is accurate and complete.
Here are a few things to keep in mind:
3. Establish Your Influencer Credentials
Unless you are famous already, you cannot suddenly decide to become an influencer and expect followers and projects come straight away. Even if you have the industry experience and expertise, what the average Twitter user sees when they check your profile is a brand-new user account.
To establish that you are a credible source, you need to get the stamp of approval from your industry niche already present on Twitter, work with others in your field, organically follow accounts and interact with their posts, learn how they create tweets to attract maximum user engagement while you like, comment, and retweet these tweets on your feed.
Keep healthy arrangements with accounts that follow you back, and demonstrate your skills and know-how as you retweet content or create new ones. In other words, spend some time engaging in influencer marketing, gaining a foothold to become an influencer of note.
4. Choose Your Topic Presentation Angle Carefully
It is not enough to zero down on what you are going to tweet about. You need to also concentrate on how you want to present what you want to tweet about to get noticed. Twitter users find news, light-hearted banter, and expert know-how more engaging than other forms of tweets.
Choose what kind of influencer you are going to be, and present your brand endorsements accordingly. Remember that your reputation and credibility are selling the brand you are collaborating with to your followers, and not vice versa.
Keep in mind here that you are paid to advertise and endorse. This implies you need to put out top-tier content that is specifically aimed at your client’s audience. Tailor your posts as per client requirements to attain maximum exposure and engagement responses.
5. Use Marketing Tools
We’ve got a FANTASTIC range of Twitter Marketing Tools on our Twitter Marketing Tools Page - click here to check them out.
6. Learn To Use The 140 Characters Well
Tweets are all about keeping it short and comprehensive. Unlike a Facebook post that can be reasonably long, the faster your tweet is the better it is. Keep in mind:
Every tweet has value. Optimize it by adding elements like:
7. Focus On Audience Engagement
As an influencer, you have to monitor and work towards optimizing your engagement rates constantly. Brands are likely to hire your services if you can manage an exceptional engagement rate, even if you fall short on their follower count requirements.
What businesses want is clients, and you can only enable this if you have followers who are reading you. Your engagement rate, in other words, works as your recommendation letter for anyone looking to hire your services.
Here are a few ways you can create audience engagement growth:
Respond to Follower interactions, which includes:
8. Create Opportunities For Conversations – Even Twitter Wars Have Excellent Audience Traction! But You Must Also Try:
Holding your ground in case of differences of opinion with dignity.
Keeping yourself up to date with the trending language uses and utilizing them to build a connection with your followers. Be casual and create instant bonds by staying in the loop of new trends.
Staying active and responsive to any new engagement on older tweets and endorsements.
9. Ask Your Followers To Retweet You.
You can boost engagement by actively asking for as Sharing of your content.
10. Ask Your Audience To Leave Responses To Questions And Surveys You Put Forward.
11. Optimize Your Hashtag Strategy
As an influencer, your goal is to reach out to your audience to create awareness or opinions. Using the right and relevant hashtags makes you more discoverable by followers interested in your tweets subject.
Use industry-specific and subject-specific hashtags to keep your hashtags optimized and bring your tweet to the focus of those who are not yet your followers on the platform. For instance, if you are an influencer in the art industry and are presenting product reviews, it is helpful to keep in mind that not all artists want news on the latest watercolours.
Still, even non-water colour users may be interested in the set of brushes you are talking about. Therefore, the hashtags you use should be keywords that will bring the interested audience to your tweet.
12. Plan Your Twitter Presence
You must work towards being seen on Twitter, but you must also consistently do this. A few pointers to keep in mind:
13. Post Early & Often
If you want to become a successful influencer than it is very important to consider this step. Posting tweets with content frequently is the best way to engage the audience. And engaging on twitter is the best way to grow your influencer/ business platform.
So try to post frequently or post at least once a day to grow your followers and following. This tip is important if you’re just getting started with Twitter as an influencer. And try to figure out the best-desired timings when your followers are more likely to engage with your posts.
14. Promote Real And Quality Content
Twitter is not just about sharing content and tweets but it’s all about beautiful reality-based quality content. Always post and add content to your tweets which are real and original - because original and real ideas, content, and campaigns are what people follow you for, and if you want to become an influencer then you must have to keep everything clear and real because it is the job of an influencer to keep people engaged and attracted to the product and content he or she is promoting on a social platform like Twitter.
So always try to create and share content that is worth sharing and has the potential to be promoted, and try to make it original and unique.
15. Publishers Love Crowd Pleasers
Getting notoriety in a given community means publishing content with some of the top names in that industry, but you can’t post just any content if you want to make a name for yourself. Instead, you need to publish top-tier content specifically tailored for the audience the publisher is targeting - even if it’s a few beats off from your usual targets. If you make your publishers happy, they’ll reward you by giving you more freedom and more exposure, which you need if you want to succeed.
16. 20% Of Your Followers…
The Pareto principle is a general rule that dictates that roughly 80% of your results will come from 20% of your inputs. In the context of social influencers, about 20% of your followers will be responsible for 80% of your growth; these will be the evangelists spreading the word about your presence, sharing your content, and supporting you. Keep an eye out for these rare followers as they join you, and make sure they feel welcomed and appreciated.
17. Luck Can Be Manufactured
In some ways, today’s social media influencers were lucky - but luck can be artificially created. For example, some influencers were lucky because they were in the right place at the right time - but if you study your demographics and content trends, you can time your content more accurately. Some were lucky because one of their pieces of content went viral - but if you consistently create high quality work for long enough, eventually one of your pieces will get picked up too. Timing and persistence is the key here.
After understanding these secrets, the position of being an influencer might seem less grandiose, or at least more achievable. The truth is, anyone has the potential to become an influencer, but only some of us end up dedicating the time and resources necessary to become one. If you’re interested in learning more secrets about how influencers became influencers, consider reaching out and having a conversation with some of the influencers in your own circles of expertise.
To Sum Up
Becoming a Twitter influencer can not only be a rewarding career option, but it can also bring you fantastic earning potential. To become a known name in the field, you must be prepared to invest your time and efforts as you would in any career building.
Interact with other influencers and learn the ropes of the trade as you add your uniqueness into the mix. Work on a Twitter exclusive social marketing strategy, and you will soon be on your way to achieving your goal!